Mastercard is methodically building — and acquiring — corporate-wide expertise in AI technology. Will its strategy be ‘priceless’? — By Thomas H. Davenport and Randy Bean There are plenty of organizations that are dabbling with AI, but relatively few have decided to go all in on the technology. One that is decidedly on that path is Mastercard. Employing a combination of acquisitions and internal capabilities, Mastercard — with the brand slogan, “Priceless” — has the clear objective of becoming an AI powerhouse. Just what does that term mean, and how is it being applied at the company?

By Brian Eastwood, MIT Sloan When implementing enterprise-wide technology, executives want to be sure their investment will pay off — and rightfully so, given the time, money, and resources required to get new tech up and running. …

Upcoming MIT Summit will offer dynamic NFTs to boost post-event learning — By Peter C. Evans, Geoff Parker, and Marshall Van Alstyne Despite best intentions, it’s often difficult to retain and sustain complex information. Attending a conference, for instance, sparks many ideas and actions, but too often, remembering all the key takeaways several months later can be difficult. That’s why this year’s…

Debates persist about how to make hybrid work arrangements work. Here are 5 ways to adapt. — By Irving Wladawsky-Berger More than two years into the COVID pandemic, office life — and the workforce — will never be the same. “The people returning to the office are not the same as those who left in March 2020,” wrote Jared Spataro, Microsoft Corporate VP for Modern Work, in…

MIT’s Renée Richardson Gosline debunks the idea of AI neutrality: Adding friction — and — humans can be a cure — By Paula Klein In the rush to adopt digital technologies, marketing leaders must also recognize the importance — and challenges — of behavioral science and the study of human nature. In her presentation at the recent CMO Summit@MIT, Renée Richardson Gosline, IDE Human/AI Interface Research Group Lead, explained the intersection…

New report measures the advances, describes the ethics of a maturing technology — By Irving Wladawsky-Berger If anyone still has doubts about the impact AI is having on real-world economies, the 2022 AI Index firmly puts the debate to rest. On March 16, Stanford’s Institute for Human-Centered Artificial Intelligence (HAI) released the report, its fifth annual study on the impact and progress of…

The 150-year-old media company uses MIT research to analyze and target audiences — By Peter Krass As newspapers struggle to survive, some industry leaders are collaborating with academic researchers to develop new strategies and practices for the digital age. Just ask Boston Globe Media. Over the last six years, this 150-year-old company has worked closely with the MIT Initiative on the Digital Economy…

Tech helps global brands — from beer to newspapers — attract and retain customers in a fast-paced, omnichannel world — By Paula Klein Ever since pushcart merchants roamed village squares, businesses have wanted to engage consumers and anticipate their next purchases. Now, digital tech may hold the key to success. From the latest TikTok video to the pages of the 150-year-old Boston Globe, marketing technology is embedded in our economy…

AI for healthcare gets the headlines, but administrative AI is more attainable and effective so far — By Thomas H. Davenport and Randy Bean (From MIT Sloan Management Review) AI for health care is all the rage. Who wouldn’t be excited about applications that could help detect cancer, diagnose COVID-19 or even dementia well before they are otherwise noticeable, or predict diabetes before its onset? …