MIT’s Renée Richardson Gosline debunks the idea of AI neutrality: Adding friction — and — humans can be a cure — By Paula Klein In the rush to adopt digital technologies, marketing leaders must also recognize the importance — and challenges — of behavioral science and the study of human nature. In her presentation at the recent CMO Summit@MIT, Renée Richardson Gosline, IDE Human/AI Interface Research Group Lead, explained the intersection…

New report measures the advances, describes the ethics of a maturing technology — By Irving Wladawsky-Berger If anyone still has doubts about the impact AI is having on real-world economies, the 2022 AI Index firmly puts the debate to rest. On March 16, Stanford’s Institute for Human-Centered Artificial Intelligence (HAI) released the report, its fifth annual study on the impact and progress of…

The 150-year-old media company uses MIT research to analyze and target audiences — By Peter Krass As newspapers struggle to survive, some industry leaders are collaborating with academic researchers to develop new strategies and practices for the digital age. Just ask Boston Globe Media. Over the last six years, this 150-year-old company has worked closely with the MIT Initiative on the Digital Economy…

Tech helps global brands — from beer to newspapers — attract and retain customers in a fast-paced, omnichannel world — By Paula Klein Ever since pushcart merchants roamed village squares, businesses have wanted to engage consumers and anticipate their next purchases. Now, digital tech may hold the key to success. From the latest TikTok video to the pages of the 150-year-old Boston Globe, marketing technology is embedded in our economy…

AI for healthcare gets the headlines, but administrative AI is more attainable and effective so far — By Thomas H. Davenport and Randy Bean (From MIT Sloan Management Review) AI for health care is all the rage. Who wouldn’t be excited about applications that could help detect cancer, diagnose COVID-19 or even dementia well before they are otherwise noticeable, or predict diabetes before its onset? Machine and…

Software does whatever it’s programmed to do. The primary factor behind AI ethics is the people who design and create it. — By Peter Krass Talk about artificial intelligence (AI) being ethical and responsible is a bit misleading. Software itself is neither ethical nor responsible; it just does what it’s been programmed to do. The greater concern is the people behind the software. …

McKinsey lists key tech that will reshape companies over the next decade — By Irving Wladawsky-Berger If your business isn’t already familiar with applied AI, trust architecture, 5G networks, and clean energy, it will be in the next 10 years. These are among the top tech trends that will dominate business decisions in the near future, according to a new McKinsey study. “In…

Experts, including Facebook whistleblower, call for algorithmic transparency at MIT Social Media Summit — By Peter Krass Social media companies are transforming society. Yet the inability to inspect their underlying assumptions, rules and methodologies is causing a backlash. Greater transparency — that is, insight into the algorithms and assumptions that power social-media platforms — was a clarion call at this year’s MIT Social Media…

Performance metrics that don’t evolve along with business goals aren’t really measuring the value of digital technologies — “The most dangerous step leaders take in pursuit of digital transformation is declaring digital transformation their goal. More than any other error, confusing the means with the end is responsible for the dismal digital track record of transformation efforts.” …